Customer knowledge tools
Creating loyalty, reconciling, and enhancing cross-channel customer data and obtaining exhaustive customer knowledge while integrating the GDPR requirements is essential for steering marketing and CRM strategies effectively.
WAISSO maintains strong partnerships with leading Publishers on the Data Management market.
- Adobe Audience Manager for data collection and storage, segmentation, and audience activation using the DMP solution
- DQE Software to manage and optimise data quality
- Gigya for Customer Identity & Access Management
- ReachFive: CIAM solutions for identifying your customers, and activating the power of Data
- Google Analytics to evaluate the performance of online and mobile strategies, mobile applications, and the impact of social networks
- Business Intelligence