Because data quality is an essential prerequisite for building long-lasting existing/prospective customer relations, WAISSO has forged a strategic partnership with DQE Software, an innovative French Data Quality Management player that has designed preventive and corrective solutions available in SaaS or on-premise mode, guaranteeing permanent high data quality in Marketing databases and CRM or online applications.
DQE ADDRESS BATCH AND DQE ADDRESS MATCH: DQE SOFTWARE’S LEADING SOLUTIONS
To provide marketing, commercial, and e-commerce divisions with an accurate and dependable vision of their existing and prospective customer databases, WAISSO consultants work on:
- Business data auditing and consulting: data quality audits on website or CRM input with scoring, correction processing and data enhancement recommendations and data quality management solution consulting
- Improving customer knowledge with real-time segmentation based on consumer profiles and appeal
- Preventive data processing before integration into the CRM system: Assisted postal address entry on websites or business applications, Real-time address retrieval, Email address checking, Assisted BtoB data entry
- Corrective processing on data in the customer base: Data deduplication / Merging
- Postal address standardisation and verification (RNVP), Family reunification, Email base purging, Optimised and dedicated architecture (for large volumes)
- Data enhancement: company business identity data, title / gender / DOB linked to first name, Postal address geolocation, B2B email address generation
WAISSO implements this Data Quality solution with Adobe Campaign or the Gigya contact database.