With data volumes in relentless expansion and increasingly complex multi-channel interactions, Adobe Analytics lets you decode customer journeys by giving marketing divisions a global view of their online and offline marketing mix.
WAISSO helps marketing managers perform advanced analytics; build intuitive, interactive reports and dashboards so they can achieve their business objectives; identify loyal customers and their centres of interest, customers for retargeting, the most powerful marketing pressure-points; optimise media budgets, monitor revenue, improve conversion rates, and more.
ADOBE ANALYTICS’ FUNCTIONAL COVERAGE
- 360° internet user analysis
- Advanced segmentation: personalised real-time analytics from multi-channel customer data for a better understanding of customer and audience behaviour
- Predictive marketing: anticipating customer expectations by analysing huge volumes of data so as to plan personalised, contextualised marketing campaigns that provide better ROI
- Assigning marketing channels: understanding each channel’s contribution during the journey to final conversion
- Real-time visitor analytics: identifying browsing trends and customer journeys to helm your marketing strategy and investment budgets as accurately as possible
- Mobile app analysis: interaction and mobile campaign analytics, geolocation analytics, mobile data collecting to optimise the performance of mobile strategies, push notification delivery
- Advanced data display features
WAISSO interfaces ADOBE ANALYTICS with ADOBE CAMPAIGN to enhance customer web browsing intelligence and generate end-to-end campaign reports (from online campaigns through to web page or mobile web page views).