WAISSO: expert on cross-channel marketing strategy & CRM software

Adobe Experience Cloud

Adobe Experience Cloud
Adobe revolutionises digital experience across the world. A world leader in multimedia software solutions and digital marketing, Adobe designs and publishes integrated packages – Adobe Experience Cloud – used by Marketing and Digital divisions to optimise strategies, measure their return on investment (ROI), and step up their impact.

Historically specialising in Neolane conversational marketing solutions allowing businesses to create and optimise continuous one-to-one dialogue, WAISSO has very naturally broadened its expertise to span all the solutions developed by Adobe (with Neolane now part of this package).

WAISSO focuses on delivering an optimum software response to our customers, tailored to their business challenges in response to all the tasks marketing and digital divisions need to perform: analytics; data collection; segmentation and targeting; data-mining and forecasting; audience activation and engagement plans; cross-channel, web, mobile and social network campaign management; and web experience management, all in real time.

The reward is optimised marketing investments based on a successful digital transformation offering customised, consistent content over a range of channels for an enhanced customer experience.

ADOBE EXPERIENCE CLOUD’S FUNCTIONAL COVERAGE

As cross-channel marketing strategy & CRM experts, our consultants help businesses to:

  • manage multi-channel marketing campaigns with Adobe Campaign: (formerly Neolane)
  • analyse websites in real time with Adobe Analytics (formerly Omniture)
  • test and target digital content to enhance performance with Adobe Target
  • manage web content (DAM – Digital Assets Management) with Adobe Experience Manager Assets (AEM Assets)
  • collect and store data, and perform audience segmentation and activation with the Adobe DMP (Data Management Platform) solution

WAISSO is a certified ADOBE Campaign partner.

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