Making technology marketing’s best ally and orchestrating your strategy successfully

Marketing & CRM solutions

The upsurge of new sales and communication channels means that companies must be experts in both marketing and technology. Choosing the best technological solution to respond to marketing & CRM challenges is crucial.


To deliver an optimum technology response to our customers, WAISSO has forged partnerships with leading software houses in their fields, including:

  • Adobe Campaign (ex Neolane) for the management of multi-channel marketing campaign in environments with high functional requirements in terms of customer interaction and featuring large contact volumetrics (B to C, B to B to X, B to E, etc.).
  • Adobe Analytics for monitoring your websites’ audiences and recording navigation data for the purposes of retargeting
  • Adobe Target for testing and targeting digital content in order to enhance performance
  • Adobe Experience Manager Assets (AEM Assets) for the management of web content (DAM – Digital Assets Management)
  • Oracle Marketing Cloud for managing your B2C (Oracle Responsys) and B2B (Oracle Eloqua) marketing campaigns, DMP with Blue Kai and content management with Oracle Maximazer
  • LiveClicker for contextualising and customising emailing campaigns with dynamic content interactively, in real time
  • Accengage lets you send out targeted, personalised, automated messages with your desktop, smartphones, tablets and connected watches with Push Notifications for Mobile Apps, Website and Facebook Messenger
  • MyElefant to support our customers’ Mobile device strategies (Mobile Application, RichSMS, Push, iBeacon etc.)
  • DQE Software solutions to optimise and enhance data quality  (RNVP postal address standardisation and verification, Data deduplication, data enhancement, etc.)

Helping over 220 clients in its marketing & CRM portfolio, WAISSO provides:

  • Business consulting for improving on good communication practices
  • Technological integration of marketing tools, CRM, and data quality
  • Technical and business expertise for ad hoc assistance on demand
  • Support and maintenance when the tools are in place and must evolve